A truly fantastic opportunity for a seasoned high growth oriented CMO or Marketing Director to join a “market leading” online consumer marketplace in the UK. With new fresh multi-million pound funding secured, the growth and brand focused CMO will lead all Marketing functions from acquisition channels, conversion funnels, customer retention and brand.
Reporting directly to the CEO the CMO or Marketing Director will be responsible for reviewing the current marketing function, building a new marketing team and create and execute an all-encompassing marketing strategy to enable the business to continue to grow.
- Full budget & performance responsibility for B2C marketing
- Lead the brand strategy to develop this market leader to become a mainstream household name in their sector.
- Develop & implement cross channel acquisition strategy
- Develop & implement customer retention strategy
- Measure, report and respond to channel performance
- Lead creative development for all advertising campaigns
- Source and manage external agencies
- Work closely with product and business development to create features that enhance marketing metrics
- Recruit and develop team members, evolve team structure and processes
- Communicate marketing strategy, vision and opportunities internally (team and at board / investor level) and externally (industry & press)
- A Senior Growth leadership marketing role ideally in a digital or a consumer tech business
- Ability to assess status, create strategy, prioritise opportunities and build capability to deliver over multiple areas in tandem
- Test and learn style of execution
- Track record of building multi-functional marketing teams
- Excellent understand of marketing economics and macro implications on overall business
- Strategic thinker that can build and lead a team to deliver innovative marketing campaigns across all channels (Digital, ATL, CRM, Content etc) combined with tactical ability to execute
- A background in performance marketing and in building strong connections between brands and their consumers
- Experience and desire to create multiple methods of communicating with customers to learn and constantly improve the proposition
We are looking for a HIGH IMPACT MARKETING LEADER who can demonstrate a track record leading the growth and performance of a consumer brand (digital, or tech ideally) so please get in touch for a confidential conversation initially.